Asidua

Latest News

Asidua makes Fast Friends with Concern

21st May 2007

Belfast, Northern Ireland [May 21, 2007]: Staff at Belfast software technology company Asidua have together raised a staggering £2655.04 for Concern Worldwide’s ‘Fast Friends’ Appeal. Asidua staff recently presented a cheque for this amount to Concern’s Deirdre Murphy at the company’s headquarters in central Belfast.

Supporters of the international charity’s 2006 campaign were asked ‘what would you do for a friend?’ and urged to fundraise for communities in the developing world. Staff members at Asidua undertook the 24-hour fast in exchange for sponsorship from family and friends and the company generously matched the funds raised by staff donations.

Asidua spokesperson Angela Canavan, the company’s head of operations said, “Asidua undertakes a range of charity projects each year as part of our broader corporate social responsibility ethos, and Concern Fast Friend’s was a perfect fit with our company values. Going without food for 24 hours was a real challenge for staff, but gave us some insight into the continual hunger that millions of people around the world experience every day.” Software consultancy Asidua employs over 100 staff, mainly ICT graduates, at its expanding base in downtown Belfast and at new premises near Birmingham.

“We’re delighted at the success of Asidua’s fundraising. All staff can rest assured that the money that they have raised will soon be hard at work in the developing world – tackling hunger and helping local communities to lift themselves out of poverty though health, education and livelihood programmes” added Deirdre Murphy, Corporate Fundraising Executive for Concern. The money raised by Asidua will have an enormous impact on the lives of people who need it most. Just £5 will buy food for a family in India for one week, and £10 will fund school supplies for four children in the Congo. In total, the money raised could fund the building of 2 birthing huts in Lao, dramatically improving welfare of mothers and babies in local villages. Alternatively, it could pay for the education of 500 former child labourers in Pakistan.

About Concern
Concern Worldwide - http://www.concern.net - exists to eradicate extreme poverty and reduce suffering. The international agency works with the poorest communities in thirty developing countries across Africa, Asia and the Caribbean, focusing on five key programme areas; Health, basic education, securing livelihoods, minimising HIV, and emergency humanitarian assistance (responding to disasters).

Press Officer:
Claire Hanna, Concern Worldwide
e-mail:
tel: +44 (0)28 9033 1100

###