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Ulster Business: The Two Sides Of Asidua

1st January 2007

The Two Sides Of Asidua
by Emma Cowan, Editor

Ulster Business [December 2006, volume 17, number 12, page 22-24]: "...Dr Steve Brankin feels that, although Asidua's vision and strategy have become much clearer, few in the Northern Ireland business community really understand what the company does...

...John Flynn, Head of the Business Services Division explains that this division only deals with large enterprises that are service providers or public sector departments. Business Services offers Application & Data Integration, which allows customers like this to streamline and automate business processes, and to make the most of the customer data that they hold within their organisations...

...The Device Services Division, headed by Eddie Millsopp, operates in a global marketplace offering the core business of embedded telecoms integration. Within Device Services a lot of time is invested into getting to understand the latest telecom hardware components, so Asidua has the expertise already built up when vendors are ready to include the new components...

...Both these divisions, although different in terms of markets and service delivery, share a common ethos and expansion within Asidua is firmly on the cards..."

About Ulster Business
For more than 15 years, Ulster Business has been serving the needs of the business community in Northern Ireland. Twice recognised by the Institute of Public Relations (IPR) as the best business publication in the province, it combines high design and production standards with comprehensive and insightful coverage of local and business issues. In the past the magazine has welcomed contributions from a series of prominent business, academic and political figures, including former Prime Minister Tony Blair, various Northern Ireland Assembly ministers, local economists, and senior university lecturers.