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Case Studies
Getting to Market with LLU & BPM
Client: BT Retail
Anticipating the heightened competition from the de-regulation of existing BT exchange lines to permit local loop unbundling (LLU) would provoke in the market, BT moved to roll-out its own suite of more advanced DSL based products. Unfortunately, BT’s existing systems for Broadband order handling were based on enhanced versions of its telephone ordering system so could not support the new model. With a deadline of sixty days Asidua were drafted in to find a workable solution to this problem.
Supporting Next Generation Wholesale
Client: BT Retail
In order to meet the demands placed on it by Ofcom’s most recent review of strategic telecommunications, BT agreed to establish a new division, known as BT Openreach. This division would ensure that all rival operators have equality of access to BT's own local network. Such a major change to the structure of BT had a significant impact on the operation of the BT Retail division who, at the time, shared many systems with the soon to be created Openreach units. As BT Retail would now be required to engage with BT Openreach as a customer for next generation Wholesale Line Rental Products (WLR3), it opted to move all Customer Management from the existing legacy stack to a new ‘Customer Centric Platform’. As a partner with extensive experience in the design of automated systems and processes to support wholesale telecommunications models, Asidua were drafted in.
Sales Order Capture & Management System
The system needed to automatically transfer data from the Sales Team to Order Management Team, and transfer order requests to external suppliers. In addition the system needed to process automatically, the order update information from suppliers. It was mandatory that it could monitor the progress of orders and escalate orders that were in breach of SLAs to the Order Management Team. To do this, the system needed to allocate automatically tasks to appropriate teams/groups, based on a set of criteria.
SOA on the Mainframe
Client: BT Retail
In 2002, BT Retail embarked on a major programme to engineer a new customer facing architecture. This was to be based on SOA principles combined with the adoption of COTs packages for major business functions such as CRM. This architecture was to underpin the roll-out of “new-wave” services such as Broadband and a re-entry to the mobile market. A major hurdle to this effort was the fact that much of the customer inventory and business rules around current products and installed plant were hosted on legacy CICS applications. Asidua was employed to assist BT in repurposing the legacy platform as a suite of reusable “web-services” which could be used by business processes deployed within the emerging SOA.
B2B Electronic Trading
Client: Fujitsu Telecommunications Europe
BT and Fujitsu Telecommunications Europe Limited (FTEL), agreed to undertake full electronic trading for the requisition of network equipment. FTEL possessed and existing ERP platform which supported the RosettaNet standard for electronic trading. Whilst BT was moving towards the use of Business to Business (B2B) standards, they had also defined their own standard for electronic trading with suppliers using XML.
Network Operation Centre Automisation
Client: Fujitsu Telecommunications Europe
Asidua was approached by Fujitsu Telecommunications Europe Limited who were concerned by the increasingly high operational cost of running their NOC and the challenge of achieving their required customer service level agreements (SLAs). Fujitsu recognised Asidua’s unique position as experts in integration and automation combined with their detailed broadband telecommunications domain knowledge. Asidua were requested to analyse the problem space and then produce a solution as rapidly as possible.
B2B Electronic Trading In Telecoms
Client: BT Retail
British Telecommunications plc (BT) has recently made a strategic move back into the mobile market as a Mobile Virtual Network Operator (MVNO). They selected T-Mobile as the underlying network operator. A problem emerged concerning the processing of customer orders. T-Mobile were unable to provide a Business to Business (B2B) interface for order handling that could support orders generated from BT’s existing Siebel CRM system. Asidua was selected as an integration partner to resolve this issue within very aggressive timescales.
Reselling Voice Services with ADI
Client: BT Ireland
Wholesale Line Rental is a service in which a third party takes control of all the connections made through a telephone line from the original access provider. Through our relationship with BT Ireland, Asidua provided an ADI solution to allow BT Ireland to provide services based on WLR from Eircom. The solution supported an Service Oriented Architecture (SOA), using many of the existing BT enterprise applications.
Unbundling the Local Loop with ADI
Client: BT Ireland
For several years BT Ireland operated as a retailer of Eircom DSL services, but more recently it has moved to offer services using its own 21st Century Network equipment installed in Eircom exchanges. This move would take advantage of the Local Loop Unbundling (LLU) of the Eircom access network and allow BT Ireland a competitive advantage in terms of both service features and cost. In order to leverage this new capability to maximum effect, BT wished to eliminate the need to manually handle each broadband order, considerably reducing cost and lead times.
